The Legacy Group LLC, an industry buying group based in West River, Maryland, announced the addition of Patti Brose to its leadership team as executive director. Brose will focus on strategic initiatives, idea sharing and driving profitability.
Brose will join Jolie Porter, who will continue to serve as managing director, to oversee vendor relations, and produce and execute the Legacy Exclusive Sales Event (LESE) scheduled Aug. 15-18 in Saratoga Springs, N.Y.
Brose brings more than 35 years of integrated marketing and communications experience. She spent a majority of her career on the executive management team of Momentum Worldwide/McCann Erickson Worldwide group, part of the Interpublic Group of Companies.
Her career began at Miller Brewing Company, where she held several marketing positions until she left to open a privately held agency, serving as a vendor partner to the Miller Brewing Company. Brose grew the business 300% in three years, and primed the agency for a buy-out from Interpublic Group of Companies, where she continued working to diversify the agency’s account base and developed as satellite office strategy.
As executive vice president at Momentum, Brose oversaw the management of the Coca-Cola worldwide account, and grew the business 40%. She focused on integrating the business across the agency network to generate key learnings, efficiencies, and foster breakthrough marketing for the client.
Brose says she is looking forward to bringing her 35-plus years of marketing communication and integration experience to The Legacy Group to drive strategy, synergies and profitability.
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
